[Gandur] fyrirlestur Tims Tangherlinis um kynþáttafordóma í fjölmiðlum

[Terry Gunnell]

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Opinber fyrirlestur á vegum félagsvísindadeildar.

Þriðjudaginn 28. október 2003, kl. 17.15 heldur Timothy Tangherlini,
prófessor í Þjóðfræði í Háskólanum í Kaliforníu, Los Angeles (UCLA),
fyrirlestur sem heitir "Duborg: Beer, Immigration and Popular Media in
Denmark" í stofu 201 í Árnagarði.

Timothy Tangherlini er vel þekktur meðal þjóðfræðinga vegna rannsókna sinna
á sagnahefð nútímans, kynþáttafordómum í fjölmiðlum og þjóðsagnasöfnun Evald
Tang Kristensens í Danmörku. Auk þess að kenna í UCLA, hefur hann kennt í
háskólanum í Berkeley; Harvard; og Kaupmannahöfn. Í haust er Timothy
Tangherlini Fulbright Professor í þjóðfræði við Háskóla Íslands.

_______________________

ÚTDRÁTTUR frá fyrirlesaranum

"Question of immigration, ethnicity and Danishness are issues of great
relevance in contemporary Danish culture. In this talk, I look at both the
political representation of "immigrants" articulated in Dansk Folkepartis
xenophobic platform, as well as the construction of the "ethnic outsider"
in both film and advertising. In particular, the recent popularity of Zlatko
Buric in Danish film and advertising foregrounds the current on-going
negotiation of identity in a rapidly changing ethnoscape. Buric's popularity
belies the ethnic tensions that inform contemporary Danish
politics and represent an individual's tactical engagement with colonial
discursive practices that attempt to marginalize and even silence recent
immigrants. While recent films such as "Pizza King" and even to some extent
"Italian for Beginners" explore aspects of immigration, culture
contact and the impact of what some theorists have labeled "transmigration"
on Danish society, Buric's appearance in films such as "Pusher" and
"Bleeder," his work on the recent television series "Taxa," and in the well
known Duborg campaign highlight to a far greater degree
the complex layers of humor, stereotypes and culture clash that characterize
contemporary Denmark. Buric's work is subsumed by the forces of
globalization, as the film/television market itself reaches far beyond
national borders, while the advertisements for Tuborg are, by their very
nature, implicated in the global circulation of consumer goods (Carlsberg
itself being perhaps Denmark's largest "transnational" corporation). By
framing my analysis within Arjun Appadurai's concept of
"deterritorialization", and exploring how such a deterritorialization
functions in the context of the contemporary Danish mediascape, I am able to
trace how popular media-film, television and print advertisement, and the
websites-offer multiple, conflicting narratives of Danishness. I illustrate
the presentation with clips from Buric's film, television and
advertising appearances."


Terry Gunnell

Terry Gunnell
Senior Lecturer in Folkloristics,
Faculty of Social Sciences,
The University of Iceland
101 Reykjavik
Iceland

phone: (354) 525 4549 (work), (354) 551 5789 (home)
fax: (354) 552 6806
e-mail: terry at hi.hi.is
http: http://www.hi.is/~terry/

See also: The Masks and Mummers project web site:
http://tgapc80.am.hi.is/turku/index.php